Culture Edit Heart Icon

Culture Edit

“Culture is not something you are - it’s something you do.”

— The Culture Code, Daniel Coyle

The Problem

You know the culture you want. Now you need help bringing it to life.

  • Churn

    Top talent is leaving, and the ones staying are disengaged. Your EVP isn’t landing, and it’s costing you - in capability, continuity, and culture.

  • Psych Safety

    People don’t feel safe to speak up or push back, which means issues go underground, innovation stalls, and trust takes a hit.

  • People Issues

    The same people problems keep repeating. You’ve tried addressing the symptoms, but without clarity on what’s really going on, nothing sticks.

  • Silos

    Teams are disconnected. Communication’s patchy. Everyone’s working hard but not always together. Culture feels fragmented, and momentum is hard to build.

  • Poor Performance

    There’s little follow-through on accountability. Expectations are unclear, behaviours go unchecked, and underperformance quietly becomes the norm.

  • Change

    The strategy shifted but the culture didn’t catch up. People are unclear, resistant, or stuck in old ways of working.

  • Values Misalignment

    The values look great on paper but they’re not showing up in how people lead, behave, or make decisions. It’s creating disconnect and eroding trust..

Our Approach

First, we listen.

We start by talking to your people to understand what’s really shaping your culture – the good, the bad, and everything in between. Depending on your needs, this might include interviews, surveys, focus groups, or leadership sessions.

Then, we share what we’ve heard.
Once we’ve gathered the insights, we’ll work with you to decide the next step. That might be refreshing or developing a set of values that captures the essence of your business.

From there, we help you embed those values into the moments that matter – how you hire, onboard, recognise, develop, lead, and make decisions. It’s about bringing your culture to life in everyday interactions, so your people don’t just know what’s important – they feel it.

Steps to Redefining your culture

  • Illustration of a human ear with a pink background.

    Listen & De-code

    What’s really going on?

    We talk to your people, observe, and gather insight through interviews, surveys, focus groups, and leader conversations. We partner with you to uncover the values, habits, and blockers shaping your culture today.

  • Illustration of two teal-colored hands with palms facing outward.

    Reframe & Align

    What’s the culture you want?

    We define the culture you’re striving for, and identify the gaps between intention and reality. We realign values, behaviours, and expectations so they’re clear, relevant, and lived.

  • Dark blue heart illustration.

    Embed & Activate

    How does it come to life?

    We translate values into action. From leadership habits to rituals, communications, recognition, and hiring. We equip your leaders and people to walk the talk, so your culture becomes part of how things really get done.

Let's Talk

“When we partnered with Dayna, we gave her the big task of taking what felt intrinsic to us and shaping it into a set of values that could be shared in a way that was both exciting and simple.
Dayna has a gift for cutting through complexity and bringing people together. She helped us define our culture so every new team member understands what we value from day one. Thanks to her, our values aren’t just words or intrinsic beliefs, they’re embedded in how we lead, hire, and show up every day.”

Paige Campbell, CEO Tomorrow Man + Tomorrow Woman

Explore our Services

  • People Projects

    People Projects

    Fractional HR support to deliver key people projects without the full-time hire.

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  • People Blueprint

    People Blueprint

    A strategic deep dive into your people challenges and a clear, practical plan to move forward.

    More Info